Monthly Archives: October 2013

Race The Sun

October 18, 2013   |   filed under Advertising, Filmmaking, Interaction, Participation, Video Games

This week Land Rover debuted Race The Sun, the interactive digital experience to support the launch of the 2014 Range Rover Sport. The innovative Race The Sun campaign was developed by Y&R, Wunderman, and Stink Digital and directed by MJZ’s Dante Ariola. The narrative tells the story of a man who must reach a particular… Read more »

Hot New Video-Sharing App Cameo

October 14, 2013   |   filed under Apps, Filmmaking, Mobile, Social Media, Social Video

Over on TechCrunch, writer Jordan Crook reports on the new video-sharing app, Cameo and the challenges inherent in the crowded video-sharing space. More sophisticated than Vine or Instagram Video, Cameo seeks to introduce a combination of functionality, simplicity, and creative drive to the social media universe. Cameo boasts professional-grade video effects and styles for users… Read more »