Monthly Archives: April 2014

Is Tumblr The Next Big Partner For TV?

April 29, 2014   |   filed under Conversation, Social Media, Social TV, Tumblr, Twitter

According to a recent study by the Yahoo-owned site and Pulsar, a social-data-intelligence company, Tumblr not only creates a larger conversation around TV but one that lasts longer than competing social platforms like Twitter.  Most Twitter posts and re-tweets about shows hover around the live broadcast.  Media buzz on Tumblr, however, is proven to build in anticipation of airing, peaking by… Read more »

Pro Planeta Uses Participatory Video For Community Empowerment

April 17, 2014   |   filed under Community, Documentary, Participation, Social Change, Video

Here’s an inspiring participatory video from the Montenegro Red Cross Youth volunteers made possible through collaboration with Pro Planeta.  Pro Planeta is an organization that has facilitated the makings of many participatory videos like this to empower change-making groups and communities with important stories worth sharing.  Created by Fernanda Baumhardt in 2008, Pro Planeta has made… Read more »

Second Screen Voting For Starz’s “The Chair”

April 16, 2014   |   filed under Competition, Filmmaking, Second Screen, Social TV, Television

“The Chair”, created by Oscar-winning producer Chris Moore, will be the first original unscripted series for the Starz network.  The docudrama series will follow two up-and-coming directors Shane Dawson and Anna Martemucci in a competition to direct the coming of age feature film “How Soon is Now” written by Dan Schoffer, to be produced by… Read more »

Wattpad: Social Reading for Current Culture

April 7, 2014   |   filed under Apps, Culture, Ebooks, Participation, Social Change

The Wattpad app has quickly become the largest online social reading community for both writers and readers.  Users can download millions of books for free in dozens of different languages, follow stories piece by piece as they are updated, and offer their own creative input directly to the author.  Toronto-based co-creators Allen Lau and Ivan… Read more »

Spredfast & Mass Relevance Merge

April 3, 2014   |   filed under Community, Cross-Platform, Social Media, Social TV, Start-Ups

Two like-minded social media start-ups out of Austin, TX have merged under the Spredfast name. Although both companies function to strategize and bolster their clients’ Twitter, Facebook, and other media-sharing environments, they did so in unique ways.  Mass Relevance had lead the social TV trend, helping interactive programs such as “American Idol” and “The X… Read more »