Monthly Archives: May 2014

Bently’s New Commercial is Shot Entirely on iPhones

May 30, 2014   |   filed under iPad, iPhone, Mobile, Short Film, Technology

The myth of mobile devices being inadequate for high quality production has finally been debunked.  Bently Motors, one of the world’s most expensive auto brands, proved so with the production of their most recent commercial shot entirely on iPhones and assembled on iPad Airs in the backseat of the Bently Mulsanne.  The short film exhibits the luxurious… Read more »

Facebook Offers Music and TV ID Sharing

May 21, 2014   |   filed under Audio, Cellphone, Conversation, Cross-Platform, Second Screen

Facebook unveiled a new service today allowing iOS and Android users to identify music and television shows through their smartphone’s microphone.   Users can ID their favorite show or song and start a conversation without even having to type a word, making sharing on Timeline quicker and easier than ever.   Facebook’s new second screen app will likely promote more people to go multi-screen… Read more »

iPowow Partners for Second Screen TV

May 16, 2014   |   filed under Branding, Broadcast, Cross-Platform, Second Screen, Social TV

iPowow has created successful multi-screen applications for Fox Sports, Miss Universe, and Red Bull live broadcasts creating interactive second screen experiences with engagement rates at over 10% in over 100 countries.  Their latest partnership with The Golf Channel was kicked off during the Golf Central and Live From programming for THE PLAYERS Championship.  At home viewers engaged… Read more »

MovieLaLa Launches Social App for Moviegoers

May 14, 2014   |   filed under Conversation, Crowdsourcing, Movie, Participation, Social Media

MovieLaLa syndicates users’ social networks as well as friends’ favorite flicks to create personalized Hollywood feeds and alerts with the latest trailers and movie buzz.  You can even use the “icebreaker” feature to meet other fans to go to the theatre with. Potential dating app pivot?  I think so.  There’s no debate, however, that the… Read more »

Maker Studios To Produce Original Web Series

May 7, 2014   |   filed under Comedy, Cross-Platform, Start-Ups, Video, YouTube

Maker Studios, one of the largest single content creators on Youtube, announced at their first Digital Content Newfronts that they will be rolling out eight original web series on the platform backed with big names and new marketing strategies.  There’s the new comedy “Ithmar Has Nothing to Say” produced by Key & Peel, “Shaylife” following Maker… Read more »

Instagram: The Top Social Network for Brands

May 2, 2014   |   filed under Branding, Instagram, Mobile, Products, Social Media

In a recent Forrester study, Instagram dominated over other social platforms like Twitter and Facebook in user engagement with brands.  The statistics proved that Instagram followers are 58 times more likely to like, share, and comment with brands’ posts on Facebook and 120 times more than on Twitter.  The reason behind this?  Instagram does not currently filter out… Read more »