Monthly Archives: July 2014

Vine Star Shawn Mendes Tops Music Charts

July 30, 2014   |   filed under Cross-Platform, Digital Youth Network, Live Stream, Music, Uncategorized, Vine

Vine star Shawn Mendes first grew his fan base by posting 6 second cover songs, today his first self-titled EP was #1 on iTunes in just 37 minutes.  Shortly after the release Mendes called to action his loyal 2.9 million followers on Vine and 1.4 million Twitter followers introducing the hashtag #ShawnToNumber1.  He also performed songs on live streaming platform YouNow to thousands… Read more »

Snapchat’s ‘Our Story’ Captures Live Events from Audience’s Phones

July 28, 2014   |   filed under Apps, Mashable, Mobile, Remix Culture, Social Video

Just a 6 second Snap from a friend at the electronic music festival EDC can make you feel like you’re there too.  Now imagine all of the best photos and videos from EDC being cut down and curated into one big ‘EDC Live’ Snapchat–now that’s a front row kind of feeling.  The collaborative  “Our Story” feature premiered at EDC this year using geo-fencing, a simpler and less… Read more »

From Digits to Digital Dollars

July 23, 2014   |   filed under Advertising, Branding, Monetization, New Media, YouTube

Fine Bros, one of the biggest channels on Youtube, drew in nearly 500,000 subscribers to their new React channel in one day with no more than a short promo trailer.  With companies and brands quickly realizing the importance of content marketing and their multi-media presence it’s only soon enough that subscriber numbers have real dollar value. What Fine Bros proved with… Read more »

Fullscreen Hosts Digital Star Social Fest Intour

July 18, 2014   |   filed under Digital Youth Network, Festivals, Interaction, Vine, YouTube

Fullscreen is the largest independent Youtube network of content creators that prides itself on being the first media company for the connected generation.  This Sept. 13th at the Pasadena Convention Center, Fullscreen will host InTour, an interactive  social festival that will bring Youtube and Vine stars center stage for day filled with live performances, social-media interaction, games, music and… Read more »

Participatory Video at Social TV Summit 2014

July 14, 2014   |   filed under Collaboration, New Media, Second Screen, Social TV, Technology

Participatory Video has become the hub for participant media bringing you the latest in technology, social change, trends, and innovation within the new multi-media world of video.  As friends of the 9th Social TV Summit and Awards taking place Wednesday, July 16th at the Bel-Air Country Club in Los Angeles, we would like to extend a discounted opportunity to… Read more »

Streamys Open For Submissions

July 10, 2014   |   filed under Competition, Social Media, Social Video, Streaming, Video

Back for a fourth year, the Streamy Awards are open for nominations introducing new categories for online video excellence.  This year they will be giving awards for Collaboration, Public Service, and First-Person series and breaking down submissions into popular web-genres like Gaming, Beauty, Sports, Science, Family, and more.   Much attention will be on social media, with awards… Read more »

World Cup Smashes Multimedia Sports Records

July 8, 2014   |   filed under Apps, Broadcast, Live Stream, Second Screen, Sports

The FIFA World Cup has consistently brought in record breaking numbers for live streaming viewers, second screen downloads, and multimedia service subscriptions.  5.3 million unique viewers were watching the round-of-16 match between the US and Belgium on EPSN and Univision platforms in the US alone.  The “white label” World Cup second screen app hosts about 3 million fans… Read more »

More Than Half of Millennials Use Tablets with TV

July 7, 2014   |   filed under Participation, Second Screen, Social Media, Social TV, Television

Young adults, teens, even toddlers have grown up using tablets to watch videos, play games, and surf the web.  A new study by the NPD Group has found that 56% of these young viewers ages 18-34 are on their tablets while watching TV.  The most popular second screen activity was reported to be using social media apps related to… Read more »

Smuush Revolutionizes the Music Video

July 2, 2014   |   filed under Collaboration, Crowdsourcing, Music, Remix Culture, Social Media

Smule, a social network that has allowed millions to create and share music, has launched a new platform that uses Vine to create crowdsourced music videos bringing fans center-stage.  Simply plug in a music-related hashtag with the audio file to match and Smuush connects Vines to create one synched music video.  Smuush captures the exact moment one person experiences a song and… Read more »