Monthly Archives: August 2014

Emmys 2014 Red Carpet and Backstage Live

August 26, 2014   |   filed under Broadcast, Live Stream, New Media, Second Screen, Streaming

Yahoo and Live Media Group teamed up to bring viewers VIP access to the 2014 Emmys.  Before the show began the star strewn red carpet experience was broadcasted live.  Once the show began the live experience shifted behind the scenes with 4 backstage cameras that viewers were able to toggle through while watching award show.  A live feed of Tweets,… Read more »

Arcade Fire’s Interactive Music Video Wins VMA

August 25, 2014   |   filed under Uncategorized

The Canadian rock band, Arcade Fire, has accumulated an impressive list of interactive music video experiences like “Neon Bible”, “Sprawl II”, and “Wilderness Downtown”-their most notable perhaps being “Reflektor” which won a VMA for Best Art Direction last night.  The video allows the viewer to essentially be the reflector controlling special lighting effects using a webcam or mouse.  To… Read more »

HitchBOT Travels Across Canada

August 22, 2014   |   filed under Community, Disruption, Participation, Social Change, Technology

As an experiment in human-robot relations Canadian developers sent  friendly anthropomorphic hitchBOT on a 3,700 mile adventure hitchhiking from eastern Halifa to the west coast in Victoria.  Upon safely arriving in Victoria today hitchBOT has not only proven the capacity for human kindness to bots but also people’s adoration, having accumulated many friends and more than 33,500… Read more »

Steve Aoki: Live at the Shrine Nominated for a Streamy Award!

August 22, 2014   |   filed under Uncategorized

Thank you for all your votes!  Simplynew is excited to announce that one of our favorite projects, Steve Aoki : Live at the Shrine , was nominated for ‘Best Live Event’ at this year’s Streamy Awards!  If you haven’t checked out our collaboration with Dim Mak Records already, enjoy and get caked!   Executive Producer and Co-Director: Marc Scarpa

Light Light “Kilo”

August 21, 2014   |   filed under Crowdsourcing, Game, Music, Participation, Video

Ready to become a part of Light Light’s “Do Not Touch” crowdsourced music video?  Use your mouse and follow directions like “stay in the green” or “make a mask”.  But be careful, you’re cursor is being recorded!  To enter the interactive site go here:

Beck “Sound and Vision”

August 20, 2014   |   filed under Interaction, Music, Panorama, Participation, Video

Beck recreated David Bowie’s iconic “Sound and Vision” into a ten-minute live experience which boasted 160 musicians, a full string orchestra, and marching band with Beck himself center stage on a circular revolving platform.  The performance was transformed into an interactive music video with the ability to toggle between three 360-degree rotating cameras and angles that follows the viewer’s to… Read more »

App: The First Second Screen Experience in Cinema

August 18, 2014   |   filed under Apps, Cross-Platform, Filmmaking, Mobile, Second Screen

In an effort to enrich the movie-going experience, Bobby Boerman created the thriller, App completely around engaging audience in a first ever second screen cinema experience.  The story follows young Anna who downloads an application which ultimately consumes her life.  Every five minutes or so the viewer’s mobile phone vibrates to reveal new content like access to text messages sent by… Read more »

Moment Factory Creates a Real-Life Enchanted Forest

August 6, 2014   |   filed under Installation, Interaction, Large Scale Art Installations, Participation, Technology

Try stepping into your favorite fairy tale book, a night trail through the Parc de la Gorge forest in Coaticook Canyon, Canada illuminated with multi-sensory installation and spell binding narrative.  Participants enter Foresta Lumina through a glowing arch on the park’s famous bridge serving as a portal to the more than a mile long excursion through 7 different realms… Read more »

Lytro’s Illum Shifts Focus on Interactive Photography

August 4, 2014   |   filed under Interaction, Participation, Photography, Reviews, Technology

Start-up Lytro has started the next wave in interactive photography with the introduction of their latest light-field camera, Illum.  With the touch of a button viewers can shift focus and perspective on photos even after they’ve been snapped.  These “living pictures” allow for participation and discovery through photography, creating unique experiences that were never possible before.  With this technology photographers will be training… Read more »