Cinemacraft Raises $3.9M For Its Interactive Video Embed Technology
March 17, 2016 | filed under Apps, Community, Conversation, Culture, Interaction, Music, Participation, Social Media, Technology, Video
Cinemacraft, a Tokyo-based start up that just closed a $3.9 million deal, is granting publishers and content creators an alternative to the standard video embed. The $3.9 million will allow the company focus in product development and international markets. Cinemacraft created the "videogram", which allows the user to view a selection of moments from a video, instead of a single frame. The viewer can click any segment of the embed, and it will take them directly to that segment of the video. In theory, this will increase the user interaction and engagement. Moving forward, videograms may be the theory of video content in skyscraper ads, banner ads, and so on. As the concept becomes more interactive, the opportunity for profit increases.
SOURCE: Tech Crunch