Google’s new Arts & Culture app brings the world’s art, virtual tours and more to your smartphone

July 20, 2016   |   filed under Apps, Community, Conversation, Culture, Interaction, Participation, Social Media, Technology

Experiencing the world’s art just got a little easier, thanks to Google’s newly launched Arts & Culture application which puts works of art from over a thousand museums across 70 countries into the palm of your hand. But the app goes beyond offering only static images and text – instead, it now offers tools to search art works by any keyword, browse by color, as well as see an artists’ works evolve over time. It even supports 360-degree virtual tours, which you can view in Google Cardboard, and an “Shazam for art”-like feature that will identify the painting in your camera’s viewfinder. Similar to how Google Photos works, you can search for anything – like “shoes” or “all things gold,” notes Google in its announcement of the new release. Plus, there are things that the technology enables that’s not even possible in the real world – like being able to view, at a glance, all of an artist’s work on a scrollable timeline. After all, many artists’ collections are split up across multiple museums around the world, which makes it difficult to perform a comprehensive comparison of lifetime’s work. Another really clever feature is called “Art Recognizer,” which works at select galleries including London’s Dulwich Picture Gallery, Sydney’s Art Gallery of New South Walesand the National Gallery of Art in Washington D.C. With this, you can point your phone at a painting, and the app will pull up all the information about the artwork – it’s sort of like Shazam, but for art. The app is available now for iOS and Android. SOURCE: TECHCRUNCH
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