Twitter to Stream the Republican and Democratic Conventions
July 13, 2016 | filed under Community, Conversation, Culture, Interaction, Participation, Social Media, Technology
Twitter has been perhaps the most talked about platform this election cycle. (Thanks, Donald Trump.) Now, in hopes of capturing even more of the political conversation, the company is announcing that it will livestream the Republican National Convention when it kicks off next week in Cleveland, followed by the Democratic National Convention in Philadelphia the week after that.
The streams will be available on both the mobile and web apps through Twitter’s new Live product. The company recently tested Live during Wimbledon, streaming matches through a broadcasting partnership with the tennis tournament organizers. Later this year, the company will also team up with the NFL to stream Thursday night football.
The convention coverage, which will be shot by CBS and its online affiliate CBSN, is part of that push into event-based livestreaming, a fitting move for a company whose core strength has always been real-time events.
Throughout this election cycle, Twitter has vied with other social media sites for a share of the public attention. But it has excelled in moments when people want to huddle together to talk about one thing and one thing only. On debate nights, Twitter is the modern day spin room, and when a crisis hits, it’s typically the first place candidates go to respond. Facebook may have more users, but Twitter tends to have the densest, most instantaneous conversations around a single topic.
“Twitter is the fastest way to find out what’s happening in politics and to have a discussion about it,” Anthony Noto, Twitter’s chief financial officer, said in a statement. The goal of the livestream, he said, is to give “people around the world the best way to experience democracy in action.”