The New York Times reported yesterday that the Twitter app may be coming to Apple TV — and with it, Twitter’s live streaming content. If the two companies reach a deal by fall, Apple TV users could potentially watch Twitter’s live coverage of NFL games on their screens, since a deal between Twitter and the NFL to live stream the games has already been signed.
Football fans in the US can gain online access to live and on-demand preseason games by purchasing a NFL.com Game Pass. iPhone users can also download the NFL app and watch live game streams on their phones, but only if they are Verizon Wireless customers. With the Twitter app, fans could potentially get access to at least some games for free.
Announced at the beginning of April, the deal with the NFL allows Twitter to live stream 10 of the 16 Thursday Night Football games. The games will still air on CBS, NBC and the NFL Network, as well as their respective web sites.
Twitter’s live streaming efforts have been countless during the summer, and not limited to sports coverage. After its live coverage of Wimbledon, Twitter announced another deal to live stream three Bloomberg shows on tech, finance and politics, as well as the network’s markets coverage. At the end of July, the company significantly expanded its live sports plans by reaching an accord to live stream games from Major League Baseball and the National Hockey League. Last but not least, a couple of weeks ago Twitter signed a partnership with Eleague to live stream its first e-sports competition.